Playboi Carti's 2020 song "ILoveUIHateU" has gone platinum, with over 1 million plays. Big congratulations to him for a job well done. While this is not the first time that one of his songs has gone platinum, it is still a massive feat. In order for something of this magnitude, multiple things had to come together to make it happen. Because of the unfortunate timing of the song's release, it had to be remembered by the time that Covid restrictions were lifted. In addition, it also had to be good enough that people would want to listen to it multiple times. Playboi Carti was able to do this by making it part of a theme that was relevant for the time, and by making a great song with multiple ways to interpret it.
"ILoveUIHateU" was released as a part of Playboi Carti's second album, Whole Lotta Red. The album was released on December 25, 2020, to generally positive reviews. The album is currently gold, thanks to some of the great hits, such as "ILoveUIHateU" and "Vamp Anthem". It also helped since it produced the sounds that his music will have going forward. Whole Lotta Red has a vampire theme going on in it. As such, all of the songs relate back to that in one way or another. "ILoveUIHateU" for example, was about a vampire feeding off of a woman until he killed her.
Playboi Carti Breaks New Ground
Part of the reason why this song became so popular is that it has a double entendre meaning behind it for Playboi Carti's addiction to various drugs and how they are ruining his life, but he needs them in order to function. It doesn't hurt that Pi'erre Bourne had created a great backing to the rap. While the song dealt with the dark subject matter, it pretended to be a normal party song, which allowed people to see it as the jam it is and to continue playing it at parties over the years. There is also some slight overlap with the goths that listened to the album because of vampires.
The RIAA had declared that "ILoveUIHateU" had sold over 1 million units. That is an impressive feat. The last time that he got anything platinum was in 2020, with his debut mixtape, Playboi Carti. Hopefully, more of his stuff will be able to turn platinum, such as the upcoming album, Music.