What Happened To Flo Rida?

A day never goes by without asking what happened to a mainstream artist, more specifically the "Good Feeling" rapper Flo Rida. Who dominated entertainment news for the past few years with the Celsius lawsuit battle. And while caught in the abyss of the high-stakes media mess, we seem to have missed Flo Rida's presence in the music scene for the longest time. The usual vibrant energy he put out in his music is all but a nostalgic memory.

Back in the 2000s, there wasn't a year that ended without a party-anthem hit song by the singer-rapper. His absence in entertainment is felt. One would say Flo Rida's single and feature run is unparalleled to none, from enlisting T-Pain for Low in 07', the pop song Right Around featuring Kesha, and the dance/electronic hit Whistle in 2011. So, what really happened to Flo Rida? Did he move on to greener pastures? Walk with me into this time capsule dating back to the late 2010s.

Drawing back to the Celsius Holdings Inc endorsement deal he was a key player in around 2014 and 2018, Flo Rida transitioned from a rapper to mogul. After an alignment of 5 solid albums under his belt, and a few EPs here and there, the vision was revamped and his brand matured. Flo Rida's record label and management business, IMG/Strong Arm flourished over the years and later extended a television and film production department in 2021, named Strongarm Films. The production element of the company's division caters to his community in Miami. By showcasing the city, black Hip-Hop culture in a cutting-edge style through high-developed production.

"I've enjoyed such great success in my career and now I want to take it to the next level and support the next generation of entertainers, whether that be in music, acting, or production," Flo Rida told Broadwayworld in a 2021 interview, "With my non-profit, Big Dreams for Kids, I've long been involved in supporting my community and Strongarm Films is another step in continuing to support and elevate up-and-coming talent."The films division, Strongarm Films, a continued joint partnership with his manager Lee "Freezy" Prince was created to shape the Miami neighborhood with boundless employment opportunities in the music, television, and film industry. And ever since, young minds and talent representing Miami have thoroughly benefited from such an initiative. And, with Flo Rida's extensive music and entrepreneurial experience, how could they not?

Preceding the rapper's hefty multimillion-dollar Celsius court settlement, Flo Rida kicks off the year with plans to create an energy drink, JettSet1, like never done before. The beverage comprises natural components with subtle carbonation and will officially launch in early 2024. The rapper plans to align JettSet1 Enterprises to a success story like the Celsius drink. With the healthy "get the best out of their immune system” unique components, he might be right on the money with this one. Overall, his ultimate goal is to be better than his competition and to produce a drink that reflects his healthy lifestyle reputation.

Also, the Grammy-nominated artist is said to headline the upcoming SUNY Canton Spring Concert for the SUNY Canton College Activities Board. The Board actively recruits artists of various backgrounds to be a part of their annual events, Flo Rida's attendance is their biggest high-profile headliner ever. The proceeds will impact SUNY Canton's programs in healthcare, tech, and management. Furthermore, Flo Rida continues his humanitarian streak with another live performance scheduled for The AIDS Healthcare Foundation’s 18th Annual AIDS Walk & Music Festival this coming weekend on Saturday, March 18th, 2023. The goal of the event is to raise a staggering $2 million that will benefit 12 Non-Profit organizations such to mention: Aqua, Latinos Salud, SunServe, Afro Pride Federation, SAVE.LGBT, Broward House, Equality Florida, World AIDS Museum and Educational Center, The Pride Center at Equality Park, Pridelines, Safe Schools South Florida, and Transinclusive.

Flo Rida's potential to tap into other industries is all within his reach. His consistent work ethic since starting out combined with a savvy mindset will take him all the way to the top. Lessons learned from the Celsius endorsement deal will hopefully play in his favor. The Yes and Hovs of this world better be on the lookout. There's a new king creeping up in the vicinity. Though, an official comeback to the mainstream wouldn't hurt either.