Louisville's own EST Gee took to Instagram to share a visual teaser of his forthcoming album, Mad. The trailer lets viewers into EST Gee's world as he opens up about grief and trauma. As an opener he expresses, "How you gone look at me and say it ain't that bad?" over clips of real-life experiences. Gearing up for the album, Gee released 3 singles since January, "Undefeated", "Blow Up," and "If I Stop Now". The short video features raw and uncut storytelling with soulful samples over a trap beat.
EST Gee became a mainstream sensation with his 2020 mixtape, I Don't Feel Nun. The project's sequel, I Still Don't Feel Nun was a commercial success and led to a deal with Yo Gotti's CMG label and Interscope Records in 2021. When the "5500 Degrees" rapper isn't talking about getting his "lick back" he's known for expressing personal moments of despair on a track. By the looks of this trailer, his next project will be no different. The video shows intimate moments between EST and incarcerated friends and those who have passed on.
EST Gee Trailer
EST Gee has made it a long way from his YouTube debut in 2017. Collaborations with artists like Lil Baby and Jack Harlow put him on the map and he hasn't slowed down since. His 2021 album Bigger Than Life of Death is certified gold with features from Future, Young Thug, 42 Dugg, and more. The rapper linked up with 42 Dugg again for the well-received collaborative mixtape Last Ones Left.
EST Gee has been through more than a little bit, and he puts it all in his songs. In his latest trailer, he shared "They say life and death is in the tongue. I wish they would have told us that when we was young". As EST was rising to fame in 2019 he was shot 5 times leaving a video shoot with Sada Baby. The following year he lost his brother and his mother. In 2022 he told Rolling Stone that what drives his creativity are the stories that need to be told. The highly anticipated album, Mad is set to be released on March 17.