Rihanna Files Trademark For Swimwear

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Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video  Step and Repeat
LOS ANGELES, CALIFORNIA - OCTOBER 1: In this image released on October 1, Rihanna attends the second press day for Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California; and broadcast on October 2, 2020. (Photo by Kevin Mazur/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)
Rihanna is taking steps to expand into the sale of swimwear.

Rihanna has filed a trademark to be used in connection with sunglasses & swimwear. The chosen wordmark in the filing is “RIRI.” The motion also describes the swimwear line as being for a brand that includes coats, neckwear, belts, and shoes.

The move comes as the latest expansion for the singer who trademarked the brand name “Fenty Kids” back in January. At the time, that motion noted the sale of “infant wear, swimwear, hats, underwear, footwear, leggings, socks.” That choice came after Rihanna welcomed her own child into the world with A$AP Rocky. Speaking with Elle for an interview, earlier this month, she admitted that motherhood has inspired her work. “Becoming a mother has only added to the inspiration in my life. I’ve had to find the balance between an efficient routine that maximizes precious ‘me’ time and full glam, because I really enjoy that colorful creative process," she told the outlet.

Rihanna At Savage X Fenty Show Vol. 4

SIMI VALLEY, CALIFORNIA - NOVEMBER 09: In this image released on November 9, Rihanna attends Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video at Allied Studios on November 08, 2022 in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Emma McIntyre/Getty Imagesfor Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video)

Rihanna previously hinted at expanding Savage X Fenty to include a kids line in November 2022. “We didn’t get there yet but it’s something that I might do. We’ll see,” she told Vogue. “I would have so much fun with that. Anything in miniature is just so cute.”

As for music, there have been rumors about Rihanna releasing a new album at some point this year and possibly touring in promotion of it. Her partner, A$AP Rocky, confirmed that Rihanna has been working on new music during an interview with Zane Lowe for Apple Music 1 in January. “Yeah, I’m super excited," he said of Rihanna's Super Bowl Halftime performance. "This is as huge. This is incredible. I’m so glad that my lady’s back making music again and whatnot, and getting back out there." Rihanna has kept quieter about her plans for another album.

Rihanna's Trademark

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About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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