Latto Says She Doesn't Charge Rising Female Rappers For Features

BYGabriel Bras Nevares1265 Views
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The "Big Energy" MC described herself as "a girl's girl" and said she wants to help other women in the industry get their big break.

Latto recently described herself as "a girl's girl" when discussing why she doesn't charge up-and-coming female rappers for features. Moreover, the statements came from the "Lottery" rapper's recent interview with Billboard for their Women In Music photoshoot series. While the Columbus, Ohio-born artist is in a high industry echelon right now, she also reflected on her early beginnings with her breakout 2020 hit "B***h From Da Souf." Also, she spoke on the early love she got from stars like Trina, City Girls, SZA, Queen Latifah, and many more. “I get a lot of love,” she said with a bright smile. “Real recognize real.”

Furthermore, she elaborated on why she doesn't let money get in the way of her features for a rising female artist. “My No. 1 thing has been being a girl’s girl," she expressed. "I utilize my power in uplifting others on my way up. When you see Latto do a feature with an upcoming female rapper, I don’t charge them. The label got to cover the glam, but I don’t profit off that.” Moreover, a lot of that industry love carried over as careers blossomed into superstardom. For example, she recently remixed SZA's track "Smoking on my Ex Pack," nodding one of her early supporters in the game.

Latto Speaks On Rising Female Rappers On Billboard

However, the 777 MC's career trajectory hasn't progressed without its feuds, unfortunately with one of her idols. During the same Billboard interview and after a couple months of reflections, she spoke on her public beef with Nicki Minaj. What could've been an opportunity to unite against industry bias devolved into insults and the posting of private messages. “It’s difficult navigating through situations like that because there’s a disconnect. I will look at myself as a fan of someone and they will view [me] in a whole different light,” the 24-year-old expressed. “It’s disappointing. You just got to take it to the chin and keep pushing.”

Still, Latto seems to be primarily looking forward to the future. “The content I’m about to roll out is a whole fresh new leaf," she told Billboard. "I genuinely love to see the new wave of female rap, and I’m honored to be a part of it.” Given her star-making success and self-proclaimed generosity in the industry, the celebrity is poised to be a leader as well. Regardless, log back into HNHH for the latest updates and news from Latto.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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