Meta Announces Verified Subscription To Fight Against Frauds & Scams

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Meta Announces Subscription Services For Facebook and Instagram
PARIS, FRANCE - FEBRUARY 20: In this photo illustration, the logos of social media applications, Facebook and Instagram are displayed on the screen of an iPhone on February 20, 2023 in Paris, France. Meta CEO Mark Zuckerberg announced on Sunday the launch of a paid subscription starting at $11.99 per month for users to authenticate their accounts on Meta platforms (Facebook, Instagram). The subscription will first roll out in Australia and New Zealand this week and resembles Twitter's model. (Photo illustration by Chesnot/Getty Images)
Mark Zuckerberg laid out what subscribers get with their monthly fee.

Months after it was announced that Meta was laying off approximately 11,000 employees, Mark Zuckerberg is back with another controversial revelation. These days, social media platforms are doing all they can to keep your attention. Users are finding features being implemented and taken away each week. Now, it looks like Zuckerberg is taking notes from Elon Musk. He shared that Meta would be rolling out a new paid verification subscription service, which was met with mixed reactions.

For those that have been desiring a blue check mark next to their name, your time has come. According to multiple reports, Meta Verified will become available this week in Australia and New Zealand. Users will pay $11.99 per month, or $14.99 on iOS, and will also receive direct access to customer support.

Meta Hopes To Combat Imposter Accounts

A main objection to Meta is that connecting with anyone who works for the company is nearly impossible. Further, in the past, it would be celebrities who found themselves copied and duplicated by fraudsters looking to scam the unsuspecting. Daily, thousands of social media users fall victim to scams from people impersonating a celebrity. However, it isn't just the famous who have fallen victim to these cons. Everyday people have also been hacked or their photos used un ruses.

"This new feature is about increasing authenticity and security across our services," Zuckerberg also said about the new feature. In a press release, the company added: "To help up-and-coming creators grow their presence and build community faster, today Mark Zuckerberg announced that we’ll begin testing a new offering called Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach. We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable, and we hope to bring Meta Verified to the rest of the world soon."

Meta Offers Additional Features
A blue verification checkmark on Instagram account on Instagram displayed on a laptop screen and Instagram logo displayed on a phone screen are seen in this illustration photo taken in Poland on February 19, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Additionally, it seems that Meta will boost visibility for subscription creators in the comments sections and recommendations. They also claim that subscribers will have access to exclusive only content, but that has yet to be specified. Will you be signing up?

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About The Author
Erika Marie
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
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