Kyrie Irving Finds Unique Way To Cover Up Nike Logo

BYAlexander Cole74.8K Views
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2023 NBA All Star Game
Kyrie Irving #2 of the Dallas Mavericks is defended by Ja Morant #12 of the Memphis Grizzlies during the first quarter in the 2023 NBA All Star Game between Team Giannis and Team LeBron at Vivint Arena on February 19, 2023 in Salt Lake City, Utah. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tim Nwachukwu/Getty Images)
Kyrie continues to wear Nike shoes, but refuses to show off the logo.

At this point, everyone is aware of all the controversy that Kyrie Irving went through at the beginning of the season. Overall, this controversy led to Irving losing a few of his endorsements. The biggest one of all included none other than Nike. Yes, that's right, Kyrie lost his Nike deal. In the eyes of many, Irving had the best signature shoe in basketball, and now, he will no longer be releasing any. While he could sign with another company, it is clear that his time with Nike is officially over.

Yesterday, Irving was playing with some of the best players in the world at the NBA All-Star Game. This match was played in Salt Lake City, Utah, and he received quite a few boos from the crowd. However, Irving seemed very happy to be at the All-Star Game where he was selected by none other than Team LeBron. For the most part, Kyrie had a fairly quiet game. Although, the Mavericks superstar certainly turned heads thanks to his footwear choices throughout the evening.

Kyrie Covers Up

In the first and second half, Kyrie wore two different pairs of shoes. As you can see in the image above, these shoes were, indeed, Nikes. However, just like he did earlier this season, Kyrie found a new and unique way to cover up the Nike logo. With the first shoe on the left, Irving took some tassels and had them covering up the Nike insignia on the sides. Moreover, with the shoe on the right, Irving went for a graffiti and slime look that completely barred out the Nike logo. Overall, it was a very unique way of dealing with the fallout from his previous partnership.

Moving forward, it will be very interesting to see what Kyrie decides to do in the world of sneakers. There are various companies out there who are interested in working with him. However, Irving has a pattern of creating a path of destruction which would certainly force some companies to hold back. Hopefully, we get some updates soon on what Kyrie decides to do. In the meantime, stay tuned to HNHH for the latest news from the sports and sneakers worlds.

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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