Nike Ja 1 "Midnight" Gets Swarovski Treatment

BYAlexander Cole2.5K Views
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Image via Nike
This shoe pays tribute to Ja Morant's work ethic.

Ja Morant has a brand-new signature sneaker on the way called the Nike Ja 1. Although Morant has been having some controversial moments with the Grizzlies this year, Nike is rewarding him. Having your own signature shoe is one of the greatest accomplishments for any player. Overall, it symbolizes that you are officially a star in the league. Moreover, it becomes an extra revenue source for players to build generational wealth. For Morant, it is also an opportunity to showcase his personality.

So far, Morant's new signature shoe has been given quite a few new offerings. Mostly, these offerings have been praised for how colorful they are. Additionally, fans seem to enjoy the silhouette of the shoe, which is quite basic yet effective. Players like Luka Doncic who have also been getting their first signatures have gone with similar design choices. For now, it is proving to be a solid move for them as anything crazier could alienate some fans.

Nike Ja 1 "Midnight"

Image via Nike

Subsequently, we now have a new colorway of the Nike Ja 1. In fact, this new offering is getting some help from Swarovski. As you can see in the images below, the "Midnight" colorway has Swarovski crystals on the Nike swoosh. Furthermore, there are Swarovskis on the "12 AM" pendant that goes on top of the laces. From there, the rest of the colorway is black. Overall, it is a simple yet effective color scheme that is definitely going to look good on the court. Those Swarovski crystals are absolutely going to make the shoe sing.

As for the release date, nothing has been announced just yet. However, it is known that this shoe is going to cost a whopping $400 USD. Of course, this price point makes sense when you consider the crystals that are involved here. Let us know what you think of the sneaker, in the comments down below. Additionally, stay tuned to HNHH for all of the latest news and updates from around the sneaker world. We will always bring you information from the biggest brands.

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Image via Nike
Image via Nike

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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