Diddy's Super Bowl Commercial Highlights Past Catchy Hits

BYGabriel Bras Nevares2.8K Views
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The Bad Boy's spot for UberEats saw him meet a variety of hitmakers, including Haddaway, and look for a new jingle.

Diddy's Super Bowl commercial for UberEats ended up being one of the funniest this year. Moreover, the skit is based on a group of executives trying to get Diddy to make a new song for the Uber One membership. "Diddy don't do jingles," his threatening bodyguard tells them, as he sits in silence in his office. However, the commercial then goes into the studio, where Combs and his entourage listen to prospective hitmakers. In fact, they're all bonafide hitmakers, as you're bound to recognize all these tracks. Even if they fit slightly into the "one-hit wonder" category, these melodies are more far-reaching than some entire discographies.

LAS VEGAS, NEVADA - SEPTEMBER 24: (FOR EDITORIAL USE ONLY) Sean “Diddy" Combs performs onstage during the 2022 iHeartRadio Music Festival at T-Mobile Arena on September 24, 2022 in Las Vegas, Nevada. (Photo by Jeff Kravitz/Getty Images for iHeartRadio)

Still, it was pretty funny seeing the Bad Boy chief give his take on these "auditions." Starting things off was singer-turned-minister Montrell Jordan, who rapped a UberEats-centric version of his 1995 hit "This Is How We Do It." Moreover, Diddy cheered on everyone in the booth- well, almost everyone, but we'll get to that. Next up was Donna Lewis, who spun her 1996 cut "I Love You Always Forever." Also, singer-turned-farmer Kelis sang a remixed version of her iconic track "Milkshake" from 2003. Don't remember that one? Well, it brings all the boys to the yard, and they're like "it's better than yours."

However, once Swedish duo Ylvis hit the booth with a rendition of their YouTube sensation "What Does The Fox Say?", Diddy asked them to stop their repeated barking. Then, they retorted in Swedish, and the mogul's right-hand man responded perfectly back. Last, but certainly not least, singer Haddaway emerged from behind Ylvis to sing his absolute smasher "What Is Love." Overall, it was a nostalgic, brief, and sweet celebration of some of the biggest earworms of the last thirty years or so.

Meanwhile, the 53-year-old took to Twitter to share his excitement over his second Super Bowl commercial. “Proud to be starring in my second #SuperBowl commercial! Watch it tonight during the 2nd quarter!” he wrote. Also, his flame Yung Miami expressed support of her own via the app. "Papi only does HITS," she wrote excitedly, sharing the commercial in full. Speaking of which, you can see the whole UberEats commercial from Diddy above. Of course, stay logged into HNHH for the latest on the Super Bowl and its amazing commercials.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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