Rihanna Will Not Be Paid For Super Bowl Halftime Performance: Here's Why

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Super Bowl LVII - Previews - Thursday February 9th
Rihanna poses for photos after the Super Bowl LVII Apple Music Halftime Show press conference held at the Phoenix Convention Center. Picture date: Thursday February 9, 2023. Super Bowl LVII will take place Sunday Feb. 12, 2023 between the Kansas City Chiefs and the Philadelphia Eagles. (Photo by Anthony Behar/PA Images via Getty Images)
Fans are excited for Rihanna's performance.

This Sunday, Rihanna will be performing during the Super Bowl halftime show. Overall, this promises to be a truly incredible performance for the ages. After all, we are going to get to see RiRi out on center stage again. It has been a very long time since we have seen her out in a concert, and fans are extremely excited about it. Consequently, the artist is looking to put on a truly incredible show that is certainly going to create some sort of conversation.

If you remember, Rihanna was asked to perform at the Super Bowl back in 2019. However, she decided not to do it because she wanted to show support for Colin Kaepernick. At the time, her statement of solidarity what praised by many. Since then, times have changed especially with Jay-Z's involvement with the league. In just a few days, she will be able to give us the performance of a lifetime, which could subsequently lead to her highly anticipated comeback tour.

Rihanna Paid In Exposure

Rihanna speaks during a press conference for the Apple Music Super Bowl 57 halftime show at the Phoenix Convention Center on February 9, 2023 in Phoenix, Arizona. (Photo by Cooper Neill/Getty Images)

According to Forbes, one of the more interesting elements at play here is the fact that Rihanna will not be paid for her Super Bowl halftime performance. Instead, she will simply be paid in exposure. If you are wondering why this is the case, well, the answer is actually quite simple. This is how things have always been done. Regardless of how famous of an artist you are, you never get paid for your performance. Instead, you get to have close 200 million sets of eyes on you. For artists like Lady Gaga, this has helped increase record sales tenfold. Overall, as Forbes notes, this boost in following and sales is hard to turn down.

That said, we are certain that Rihanna's performance will be one to remember. The last couple of halftime shows have been very memorable, and we hope she continues that trend. Let us know what you expect from the artist, in the comments down below. Additionally, stay tuned to HNHH for more news and updates from around the entertainment world.

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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