Latto isn’t going anywhere anytime soon. The ATL rapper propelled to the top 10 on the Billboard Hot 100 with “Big Energy." It gained further steam when Mariah Carey hopped on the remix. However, it seems like she’s aiming for a #1 hit next.
VANCOUVER, BRITISH COLUMBIA - NOVEMBER 07: Latto opens for Lizzo at Rogers Arena on November 07, 2022 in Vancouver, British Columbia, Canada. (Photo by Andrew Chin/Getty Images)
The rapper took to Instagram this week where she shared a snippet of new music. Latto, along with two friends, throw dollar bills in the studio while the disco-pop single blared through the speakers. Throughout the video, Latto’s filming with a camcorder, which will likely land in the official music video for the song. “Pop Latto loading…,” she captioned the post.
A lot of her fans praised the direction she went in during the snippet. Others felt as if it was an unoriginal attempt at a radio record. Some people compared the single to Doja Cat’s “Say So” and Saweetie’s “Closer” ft. H.E.R.
Latto’s unveiled a few singles in recent times but none of them are particularly indicative of how her next project will sound. In early December, she linked up with GloRilla and the late Gangsta Boo for “FTCU,” a muddy Memphis banger that samples Three 6 Mafia. Then, she closed out the year with “Another Nasty Song.” Just last week, she released a new freestyle over SZA’s “Smoking On My Ex Pack.”
LOS ANGELES, CALIFORNIA - NOVEMBER 20: Latto speaks onstage during the 2022 American Music Awards at Microsoft Theater on November 20, 2022 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for dcp)
Besides revving up for a new single, Latto made headlines this week after selling a pair of her panties online. eBay later removed the listing because it violated their health and hygiene policies.
She hasn’t set a release date for her new single but it seems like it could arrive sometime this week. Check the snippet below.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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