Reuben Vincent Shares Roc Nation Debut "Love Is War" Ft. Rapsody, Reason, Ant Clemons & More

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The lyricist also detailed the inspiration behind the record, that hosts production from Young Guru, 9th Wonder, and more.

This is shaping up to be quite the New Music Friday, and Reuben Vincent is making his triumphant Jamla/Roc Nation debut. The lyricist has impressed in his Sway in the Morning freestyle and contributions to the 2022 BET Hip Hop Awards Cypher. Anticipations have been building, and today (January 27), Vincent has shared his new album, Love Is War.

The project features looks from Stacey Barthe, Domani, Rapsody, Ant Clemons, Top Dawg Entertainment's Reason, and more. Vincent, 9th Wonder, Young Guru, and The Soul Council hold down production credits.

Read More: Reuben Vincent Stays “Trickin'” On New Song With Domani

“I worked on Love Is War for two years. Conceptually, Love Is War is an acknowledgment that as young Black men, I feel like we aren’t taught and given the tools of how to love properly," said Vincent.

"We don’t know how to love our people, our women, our brothers; and most importantly ourselves," he also shared. "When you don’t know how to love yourself, you can’t love others the right way. Love Is War addresses that. These last two years, I’ve learned a lot about myself, but I still have much to learn. My goal is to love myself properly, and that comes with exploration (internally and externally)."

BET Hip Hop Awards 2022 - Arrivals
ATLANTA, GA - SEPTEMBER 30: Young Guru and Reuben Vincent attends BET Hip Hop Awards 2022 on September 30, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Filmmagic)
Read More: Murs & 9th Wonder Connect With Rapsody & Reuben Vincent On “High Noon”

Further, "That is why I titled the album Love Is War, because it is a constant battle to get to that center in your life. We all battle ourselves to get to a place where we can both love and be loved.”

Stream Love Is War by Reuben Vincent, and let us know what you think of his latest.

Tracklist

  1. Butterfly Doors
  2. Geechie Suede
  3. Just Like A Dream ft. Ant Clemons
  4. Mon’e
  5. 2ime Flies
  6. February 13th ft. Rapsody
  7. Bottle Service ft. Reason & Stacey Barthe
  8. Look What You Did ft. Sonny Miles
  9. Trickin ft. Domani
  10. Levi Jeans Interlude ft. Jordan Ariel
  11. Point Of View ft. Josef Lamercier

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.