Atlanta record label Quality Control has asserted its cultural appeal on the US music scene and now it's taking it worldwide. Label mates Migos and Lil Yachty announced they will perform across the pond in London on April 25.
"Together with our artists and their fans, we are the culture," said Quality Control CEO Pierre 'Pee' Thomas. "And while we have been independently building this across America, our vision was not to be just a cool niche label, but to lead globally as well."
The artists will headline at the O2 Academy, Brixton, one of the leading music venues in London. The former movie theater has hosted many acts and live albums over the years. With a maximum capacity for 4,921 people, tickets might sell out fast though.
"Taking the Quality Control experience to London is an important milestone in QC's international expansion," said Qualilty Control CCO Kevin 'Coach K' Lee. "Much like what the Motown revue in the '60s did for the label and Detroit, we know our music and experience is in tune with people everywhere."
Migos recently got two Billboard nominations for Top Rap Song and Top Rap Collaboration for "Bad and Boujee" with Lil Uzi Vert. Meanwhile, Lil Yachty got a new hit on his hands with his feature on Kyle's "iSpy," currently peaking at number 5 on the Hot 100.