Drake dished out a new visual for a fan-favorite Her Loss, capturing a glimpse into his luxe life. He parties overseas; drives Ferraris, and posts in front of mansions. Drake is out here living his best life and what we deem luxurious is basically an average day for him.
ATLANTA, GA - OCTOBER 22: Drake attends 21 Savage's Freaknik22: The Sequel at Underground Atlanta on October 22, 2022 in Atlanta, Georgia.(Photo by Prince Williams/ GettyImages)
The real flexes in the "Jumbotron Sh*t Poppin" music video are the rare items that he flaunts throughout the song. Though Drake's known to have an impressive collection of jewelry, he pulls out $3.3M worth of chains previously owned by Pharrell, per AllHipHop.
If you recall, Skateboard P's Jacob & Co. collection went up for auction on Joopiter including a 14K three-tone N.E.R.D pendant ($2,184,000), a white gold brain pendant ($725,000), and the skateboard pendant ($103,750). Drake didn't verbally confirm his purchase but he made it clear that they're in his possession in the new music video. He also flaunted two other chains from P's collection, the Brain Pendant Chain and the BBC Pendant in yellow gold. Both were sold for $150K.
In addition to the influx of chains that he's rocking in the video, Drake also flexes a gold PSP.
ATLANTA, GA - OCTOBER 19: Drake performs during Wicked (Spelhouse Homecoming Concert) Featuring 21 Savage at Forbes Arena at Morehouse College on October 19, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Wireimage)
The music video for Drake's "Jumbotron Sh*t Poppin" includes appearances from a slew of his celebrity friends. Following their performance in St. Barth's, he and Central Cee shop for Rolex watches. Later on, Mike Tyson, Lil Baby, and French Montana show faces across the visuals.
Check out the music video for Drake's "Jumbotron Sh*t Poppin" below and share your comments.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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