Rihanna Preps For Valentine's Day With Sexy New Savage X Fenty Lingerie Campaign

BYHayley Hynes23.5K Views
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Celebrity Sightings In New York City - August 13, 2022
Rihanna is seen out and about in Manhattan on August 13, 2022 in New York City. (Photo by Robert Kamau/GC Images)
Aside from thirst trapping, the mother of one has also been gearing up for her quickly approaching Super Bowl Halftime show.

2022 was primarily focused on Rihanna's first pregnancy. In 2023 though, the new mother is proving to the world that she's back and better than ever in all areas of her life. January has seen her putting in plenty of work, specifically for her upcoming Super Bowl Halftime show, but also for a certain romantic holiday that's quickly approaching.

The Bad Gal has always been a fashion lover. That clearly comes through in each one of her Savage X Fenty collections. This year, she threw on some of the latest designs herself to model in a sultry campaign shoot. "Phuck yo roses," she wrote in the caption of the tantalizing teaser.

Rocking a black lace jumpsuit with a large chest cutout, Rihanna strikes various poses for the camera. She expertly shows off her famous figure from the front and back, leaving no angle unflaunted. At the same time, we see glass smashing and hear almost robotic music playing.

In another image that was posted to the @savagexfenty Instagram account, the 34-year-old poses atop a glass table. In this image, she wears a similar look, though instead of lace, this one looks to be a multi-coloured pattern.

"Hot from e'ry angle," the caption reads. "Get into our new VDay collection – on the site now." As promised, the brand's online store boasts everything from men's pyjamas to lipstick print cozy sets. Prices begin around $35 CAD and only go up from there.

Of course, the Valentine's Day collection isn't the only thing Rihanna's been promoting to her followers. To celebrate her forthcoming performance at the Super Bowl, Savage X Fenty is also selling merchandise to commemorate.

As HipHopDX notes, the Game Day collection boasts 17 different pieces such as hoodies, sweatpants, jerseys, beanies, boxers, and even a bandana.

The Barbadian is set to take to the stage on February 12 at Glendale, Arizona's State Farm Stadium. This marks her first major performance since the 2016 MTV Video Music Awards when she took home the prestigious Michael Jackson Video Vanguard.

Are you excited to see what Rihanna has in store for us next month? Sound off in the comments, and check back later for more pop culture news updates.

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About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
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