Drink Champs Celebrates New Deal With Warner Music Group

BY Erika Marie 9.8K Views
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Nas' "The Lost Tapes 2" Release Party
NEW YORK, NY - JULY 19: (L-R) N.O.R.E., Nas, and DJ EFN film an episode of Drink Champs during Nas' "The Lost Tapes 2" release party on July 19, 2019 in New York City. (Photo by Johnny Nunez/WireImage)
Noreaga and DJ EFN reacted to inking a deal with Warner Music's in-house podcast network.

It has been praised as one of the best Hip Hop podcasts, and Drink Champs is making major moves. Noreaga and DJ EFN's conversations with the culture's most influential figures have captivated a global audience. Since 2015, they've snagged interviews with the industry's often elusive elite—including Dave Chappelle, Kanye West, and even Patti LaBelle.

Today (January 12), it was shared that Drink Champs was ushering in a new era. A press release also stated they've partnered with Interval Presents, Warner Music Group's in-house podcasts network. This is a distribution partnership where Interval Presents "gained the exclusive licensing rights to the audio version of the podcast on all major podcast platforms."

Read More: Diddy Credits “Drink Champs” For Creating A “Whole Industry”

“I’m feeling good about partnering with Interval Presents and joining the all-star team they've got," said Noreaga. He further stated, "We're ready to take things to the next level for us and the culture at large! Let's go!!"

DJ EFN added, “We were impressed with the network’s dedication to the culture and the support we’ve received to expand our show to reach new heights allowing us to further pioneer and break barriers in the space!"

Drink Champs has also been earning its fair share of recognition, as well. They won Best Hip-Hop Platform at the BET Hip-Hop Awards last year. Recently, they were nominated for Best Music Podcast for the 2023 iHeartRadio Podcast Awards.

Read More: Joe Budden Rips Noreaga & Revolt Over Kanye’s “Drink Champs” Appearance

Drink Champs has been at the forefront of cultural conversations for nearly a decade and has created some of the most iconic moments at the intersection of culture and music. They’ve built an incredible platform that we’ve admired from afar, and now we’re incredibly excited to welcome them to Interval Presents,” said Allan Coye, General Manager of Interval Presents and WMG's Senior Vice President of Digital Strategy & Business Development.

“Our collaboration will focus on further amplifying N.O.R.E. and EFN’s unique and unfiltered approach to storytelling and bringing the show to new podcast listeners.”

Congrats! Revisit Takeoff (RIP) and Quavo's memorable appearance on Drink Champs below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.