Air Jordan 37 "Bordeaux" Revealed: Release Details

BYAlexander Cole6.6K Views
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Image via Nike
The Air Jordan 37 is already a huge hit.

This year's Michael Jordan signature is the Air Jordan 37. We are quickly approaching the 40th iteration of this shoe, and fans are excited about the future direction of the brand. For now, however, Jumpman has focused on silhouettes that honor the model from 30 years prior.

For example, the Jordan 37 is a take on the Air Jordan 7. Overall, this new shoe has done a great job of paying homage to its predecessor. That said, it can't be denied that this shoe carves its own lane for itself. Jordan Brand has been giving it some dope colorways, including the following offering which harkens back to the 90s.

Image via Nike

Air Jordan 37 Goes Retro

In the images down below, you can find the Air Jordan 37 "Bordeaux." Of course, this is a reference to the Air Jordan 7 of the same name. Consequently, you would expect the colors to be extremely similar. As you can see from the official photos of this shoe, that assumption is not incorrect.

Firstly, this shoe begins with a grey mesh upper that is helped out by some black overlays. Just like the AJ7, this shoe has a very obvious geometric quality to it. That said, the burgundy, yellow, and blue highlights all fit in nicely throughout the tongue and the outsole.

Bordeaux - Image via Nike

Overall, this is the type of 90s revivalism that you would expect from Jordan Brand by now. It makes for a dope shoe, and we are sure that fans are going to love these. After all, the 90s are coming back in a big way.

Release Details

For those of you out there who want to get your hands on these, you will be able to do so as of Thursday, January 5th for $185 USD. As always, let us know what you think of these, in the comments down below. Additionally, stay tuned to HNHH for more news from around the sneaker world.

Image via Nike
Air Jordan 37 - Image via Nike
Image via Nike

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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