Mysonne Burns Nike Sneaker Collection In Solidarity With Kyrie Irving

BY Erika Marie 10.1K Views
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Protesters Gather In Louisville As City Awaits Grand Jury Decision On Breonna Taylor Case
LOUISA, KY - SEPTEMBER 18: Activist Mysonne speaks alongside the family of Breonna Taylor at a rally on September 18, 2020 in Louisville, Kentucky. Protestors rallied in front of the Office Of The Attorney General headquarters to speak in preparation for a decision to be made regarding the officers involved in the death of Breonna Taylor, who was fatally shot by Louisville Metro police officers during a no-knock warrant at her apartment on March 13, 2020 in Louisville, Kentucky. (Photo by Brandon Bell/Getty Images)
Nike severed ties with Kyrie amid his ongoing controversy and Mysonne is ridding himself of his sneakers in protest.

There are many ways for the public to show support for Kyrie Irving, and Mysonne is burning his Nike collection. Following Irving's promotion of a film that included anti-Semitic rhetoric, Nike officially severed ties with the Brooklyn Nets star. The ongoing debates that have taken over sports and pop culture and Irving has received a wave of support. Moreover, in several Instagram posts, Mysonne explains to viewers why he is ridding himself of his Nikes.

"What are we willing to Sacrifice to be free?? If we value ANYTHING more than our own dignity a Self Respect then we will NEVER have equity or equality!" he wrote.

Read More: Mysonne Says Akademiks Is “Hip-Hop Cancer” For Hyping Up King Von’s Alleged Killer

Mysonne added: "If we don’t Stand for Something we will continue to fall for anything!! #F_ckNike #BlackOwnedBusiness We unplugging from the Matrix !! They need Us we don’t need them!"

He promoted several Black-owned sneaker brands that he believes deserve more attention. Mysonne was bombarded with messages from people who told him he should give away the shoes or resell them. Unmoved by the pushback, he explained why he decided to, instead, toss his Nikes into his incinerator.

Read More: Nike Terminates Partnership With Kyrie Irving Over Anti-Semitic Controversy

"I see my last video triggered a lot of y'all," he said in another video. "They just sneakers... These are my sneakers, and I don't think they're valuable enough to give to anybody."

Additionally, he added, "I wouldn't give nobody spoiled food. I wouldn't give nobody spoiled milk. So, I'm not givin' nobody a brand that don't respect the Black man because I think the brand is spoiled." Still, commenters haven't let up.

Check out what else Mysonne had to say above, and see his new recommendations below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.