If you follow Katy Perry on social media then you might’ve notice she took a pretty unique marketing approach with her new single “Chained To The Rhythm.” Rather than just tweeting a release date & dropping it on iTunes, Katy decided to release a map Wednesday morning showing the locations of few dozen disco balls all over the world that were playing the single ahead of its release. Places like NYC, Chicago, & Paris all had fans on a scavenger hunt to hear the new single, but now that it’s Friday the single has officially been released on iTunes.
Featuring Bob Marley’s grandson Skip, listen to the new single and share your thoughts on it below. Look for Katy to perform this single at the Grammys this weekend. Thoughts?
Quotable Lyrics:
Turn it up, it's your favorite song
Dance, dance, dance to the distortion
Come on, turn it up, keep it on repeat
Stumbling around like a wasted zombie
Yeah, we think we're free
Drink, this one is on me
We're all chained to the rhythm
To the rhythm
To the rhythm