In celebration of the launch of Nike's new Soho location, which is a five-floor, multi-sport, digitally connected store that opens this Friday, Nike is bringing its love of New York to life across the city with key product, athlete and consumer moments and a new "#NYMade” campaign which began last week.
The store was originally scheduled to open last week but Nike pushed the grand opening back until tomorrow, November 18th.
Nike’s official statement: “We look forward to bringing New Yorkers the best of Nike at our new Soho store. We are pleased to announce the store will officially open to the general public at 12 PM this Friday, November 18th.
Per Nike:
"Inspirational personalities with special ties to the city will feature in outdoor and digital marketing (Odell Beckham Jr., Victor Cruz, Serena Williams, Nas and Bella Hadid) and live events throughout the city at key locations: Serena Williams at Nike SoHo, Victor Cruz at KITH x NIKE pop-up store, designer John Elliot (Nike SoHo). New collections and products including the Gyakosou collection, the “What the Kyrie” and a special collaboration between Nike and designer John Elliott will launch."
"In a unique sport and cultural crossover, a special basketball court designed by the artist KAWS, a giveback to the city, will be unveiled on Thursday at Sara D. Roosevelt Park."
Additionally, there will be a restock, a couple of special edition "NYC" Air Force 1s and some early release Air Jordans on hand for the grand opening.
Check out the space, including their fifth floor basketball court and the court designed by KAWS, in the gallery and be sure to check out the new space located at Spring St. & Broadway if you're in the NYC area.