After dropping off their latest album Renaissance, the Brooklyn-based duo drop the psychedelic video for "Crescendo." The Underachievers are seen mobbing out in front of a soccer field in Brooklyn with their homies and in front of an apartment yard filled with smoke. This video for this is definitely as strong as the song itself, with the minor post-production effects making the visuals pop.
The video was directed by B.U.T.T.A, who is known for working with other NYC artists videos including Troy Ave and Catch 22. He was also responsible for their break-through video "Herb Shuttles." Although this video isn't as hallucinatory as "Herb Shuttles," it definitely fits the aesthetic of The UA brand.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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