The video dropped at 4:44 PM today, and it's a unique, eclectic montage of different viral videos, important interviews and even song snippets from the past. The total video runs 8:30 minutes and also features a sequence of a woman, dancing eerily in a pink dress.
The entire thing is cut between the actual "4:44" song coming in out alongside the other material. Overall it tells a creative visual story that is unique and vivid. It's a very nice addition to his previously released animated video for another 4:44 track "The Story of OJ." Hopefully we get some more visuals from Jay in the coming weeks.