Keke Palmer has been working to relaunch her music career since the release of her Lauren EP last year. She's currently planning the release of a full length album to follow it up. "Wind Up" is the first single to be released off the project and now, she's arrived with visuals to support.
The Dale Resteghini directed video is flashy and colorful, it also contains some serious choreography that fits the bumpy groove really nicely. Quavo, in his signature shades, makes an appearance with a slick verse and in holographic form. Overall the creativity is somewhat mesmerizing and it's exciting to see the potential Keke has moving forward.