The new Migos video begins with the slight production legend Zaytoven shredding it on the keytar atop an old wrecked sedan that has been flipped upside down. The North ATL trio, clad in studded leather jackets, bandanas, and caution tape, then enters the abandoned car lot in the woods. Armed with bulky amplifiers and electric guitars, they set up shop around smoking barrels and strewn car parts and put on an electrifying rendition of "What the Price," a standout off their new album, Culture.
They later enter a local bar and heroically rescue a damsel from a fearsome biker gang. The song's Southern rock influences are perfectly envisioned in the new video, which is directed by Daps and the Migos themselves. "What the Price" is produced by Ricky Racks, Keanu Beats -- both whom have been subjects of Behind The Beat -- and 808Godz.
Stream Culture here.