Under Armour has officially unveiled the newest collaboration with the unanimous back-to-back NBA MVP Stephen Curry: the Curry Lux.
The new signature street fashion-inspired footwear collection features a variety of rich, premium leather and suede materials combined with a pinnacle signature basketball silhouette – the Curry One.
CURRY LUX DESIGN STORY
- Curry Lux footwear is a simple, honest translation of the Curry One. The street fashion-inspired collection will include mid and low cut styles. Inspiration was taken from the sleek, tailored aesthetic of Stephen off court, in fresh combinations of colors and finishes. The juxtaposition of premium materials and bold treatments create a look that is all Stephen.
- The Curry Lux collection is a reflection of Stephen, who represents what Oakland and the Bay Area is—visually stunning on the outside, easy to like and comfortable to know, but peel back the layers and you get something even more dynamic—evidence of hard work, grit, determination and unmistakable drive that fuels sustained excellence.
- Stephen is connected to his city of Oakland and the greater Bay Area and its people through a combined work ethic, will to overcome and passion for culture. Curry Lux footwear takes this story off the court and onto the street.
The Curry Lux will launch at retail with a limited run of five colorways on August 5 ($150) at Concepts in New York City. You can find images of the "Black Leather," "Red Suede," and other Curry Lux colorways in the gallery above.
Item #1
View The Entire Under Armour Curry Lux Collection Releasing Tomorrow