In an effort to teach consumers how they can earn 2x their rewards when they #ShopSmall in their neighborhood with American Express, the company has enlisted the help of Shaq, Kendrick Lamar and LA boutique soap shop, Soaptopia.
Kendrick and Shaq have teamed up for a number of new ads as part of American Express' "Shop Small" campaign, including one where the duo puts their noses to the test and purchase a couple of their own unique bars of soap, the “Luscious Lamar Bar” and “Shea Butter Shaq.”