Snoop Dogg hopes that Jooba Loc will emerge as the torchbearer for the revamped Doggystyle Records. In May, Jooba dropped his debut album, Only Way Out, which featured a few G-funk dons in Kokane, Daz Dillinger, and Uncle Snoop. He's now back with a visual to the Only Way Out track "Hop Out," which features a leader of the West Coast new school in YG. The video also comes with a short film that seems to tell Jooba's life story.
The "Hop Out" video begins with a hostile club encounter quickly escalating to gunfire. After escaping the club, just as Scooba is lashing out at his friend for provoking the incident, they're fired at again. That inspires Jooba to call upon every Crip in his inner-circle and proceed to take out scores of his enemies. YG turns up with Jooba later on, knowing that he's experienced a similar turn of events, albeit with a different gang, in Bompton.
The film that plays after "Hop Out" begins with Jooba as a child, speaking on his dreams to emulate Uncle Snoop and become a rapper. He got himself into plenty of trouble along the way, but now, in present day, he's the new face of Doggystyle Records. After seeing evening news footage of the violence Jooba wreaked in the "Hop Out" video, Snoop proceeds to "put some real shit" on his young signee. "You gotta learn how to separate the show from the business," he tells his nephew.
Download Only Way Out here.