77-year old Jonathan Goldsmith is no longer the "Most Interesting Man In The World." The man who became synonymous with the Dos Equis brand has been replaced by 41-year old French actor, Augustin Legrand.
So what's so special about Augustin Legrand? He speak French, English and Spanish. That's cool and all, but can he speak Russian... in French? Do sharks have a week dedicated to him? Is he allowed to touch the art in museums?
We'll have to wait and see, but Dos Equis is certainly hoping he can help their rebranding which will reportedly feature their first ever snapchat campaign aimed at the upcoming millennial drinkers.
"Culture has changed very dramatically" since the commercials debuted, Andrew Katz [VP of marketing] says. "Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft (beer). We just want to make sure that the (Most Interesting Man) story evolves."
The full advertisements will reportedly be unveiled in October and will probably featuring things like, "He can tweet 141 characters" or "dogs have a snapchat filter of his face."
[Via]