The only thing more memorable than the music on Jeffery is the project's cover art, showing Young Thug in a floor-length blue dress that resembles a luxury mop and a conical hat obscuring his head that looks like a blown-up cocktail umbrella. It turns out that Thug handpicked the bizarre getup himself. Right when he saw it, he knew he'd found the perfect look for Jeffery. In a new video shared by VFILES, one can see that very moment.
Thug rolls up to the VFILES studio, where he's to be consulted about new fashion ideas. Skip to 1:00 into the video for when they start browsing new looks and Thug is shown the website of Alessandro Trincone, the designer of the dress in question. Immediately after seeing the blue dress (with the same hat outstretched so it sits more horizontally than on the album cover), Thug is intrigued. "My cover for my album, Jeffery," he says while pointing to the dress. He then goes on to say the outfit reminds him of Mortal Kombat, which also was a common reaction to the Jeffery cover on social media, leading to many viral memes.
After selecting the look for his album cover, Thug goes on to give a VFILES employee some surprisingly astute relationship advice.
Read HNHH's new review of Jeffery here.