Seth Rogen's new animated comedy, "Sausage Party" has officially launched at theaters across the country and in promotion of the R-rated food film, he pranked a bunch of unsuspecting shoppers at a New York grocery store.
The prank was simple, place a bunch of animatronic, remote controlled foods throughout the store and watch shoppers lose their shit when the items started talking back.
As for the film, it's essentially a food version of Toy Story and it features a star-studded cast of comedians including Kristen Wiig, Bill Hader, Michael Cera, James Franco, Jonah Hill, Danny McBride, Craig Robinson and of course, Seth Rogen.