Kendrick Lamar continues to be an ambassador for the Reebok brand, with the two coming together once again for Reebok Classic's latest ad, "Respect the Classic."
In the video piece, we get a look at K. Dot's photo shoot with Reebok while the rapper spits a little freestyle and takes us through his definition of "classic." He shares a high school memory from when he first started writing down raps, alleging that everyone in the class room was rocking Reebok Classics (!).
Watch the commercial above. In July, Kendrick and Reebok launched their "Perfect Split" Classic Leather sneaker collaboration. Like with the campaign for "Perfect Split," this video was also shot by famed director Nabil using vintage camera equipment.