Streetwear brand Palace has teamed up with Reebok for a new collection which will be releasing this weekend and to build up some hype they've reached out to full time streetwear fashion aficionado, and part-time actor, Jonah Hill.
As you'd expect, Jonah made the quick advertisement as awkward and funny as possible which was exactly what Palace founder, Lev Tanju, was hoping for.
"He’s a nice guy and he knows some skaters I know so I just decided to hit him up when we had the idea for the advert," Tanju said. "I actually had to leave the room for a couple of shots or look away a lot of the time because I couldn’t stop laughing. It was really easy to be honest, he just bopped in and nailed it straight away. I also forgot to bring hard drives to get the footage off the cameras at the shoot so I had to run about hungover trying to find a jiggabyte size one last minute and had a mini panic attack."
The Palace x Reebok collection, which includes three colorways of the Club C and one special edition Reebok Classic, will officially launch on Saturday, July 9th at 11am via Palace's online shop as well as their London location.