Last year, Kendrick Lamar added his Compton stamp upon Reebok's classic British tennis shoe, making a sneaker that can be worn by both Bloods and Crips in an effort to mitigate the gang violence that plagues his hometown. Reebok recently flew Kendrick out to Manchester to see if he could spread the same type of love across the pond, and those lucky enough to attend his welcoming party had no idea what they were in for.
The brand gave Kendrick a warm welcome, as, upon arriving in Manchester, he entered a Reebok office that was filled with live musicians and young emcees engaged in an amateur cypher. The vibe was so right that it was only natural for Kendrick to step in and up the ante by spitting a quick freestyle of his own.
The crowd was elated to say the least, and the man who followed Kendrick spent his turn bestowing rhymes of adulation upon the Compton emcee. In the spirit of good competition, though, Kendrick joyfully snatched the mic back out of his hands, exclaiming, "gimme that motherfuckin' mic back!" before putting on an improvisational spectacle for the British crowd.
Kendrick remained actively involved in the cypher for a few more minutes, with the whole room bouncing up and down the whole time. The best part is that Kendrick looks to be having a fantastic time, and it's obvious that he blessed the other participants and spectators with a once-in-a-lifetime experience.