It's no secret that TDE is one of the most charitable labels in hip-hop. Around Christmastime, the entire roster headed to the Nickerson Garden Projects in Watts, where both Jay Rock and Anthony Tiffith (the CEO) grew up, for the label's annual holiday concert and toy giveaway.
Some prominent members of the crew, including Jay Rock, Ab-Soul, and Isaiah Rashad, recently travelled to the Skid Row neighborhood in downtown L.A., which contains one of the nation's largest homeless communities, to donate a huge array of free stuff, from clothes to electronics -- and even a new puppy.
"When you blessed, you gotta bless others, man. It's only right," Jay Rock tells the camera.
After Skid Row, they visited the Union Rescue Mission to drop off some boxes for the kids. The effort is part of TDE's "Each One, Teach One" campaign, for which there will presumably be more video pieces in the near future.
The clip is set to the backdrop of Isaiah Rashad's excellent new single, "Smile."