The Weeknd is making his way towards mega-pop stardom, just as he desired. The singer is fresh off the release of his sophomore album Beauty Behind the Madness, not to mention a stellar performance at last night's MTV VMAs. Coinciding with his VMAs performance, the singer appears in a new commercial for Apple Music.
In the commercial, which aired following his "Can't Feel My Face" performance, Abel hops in a car to head to the after party (duh). Randomly enough, his driver is John Travolta. In part two of the commercial, we see Abel head inside a Hollywood hills mansion for that after party. We see the singer click through Apple Music's selection of songs, and watch the night speed by (literally), until it's just The Weeknd at home solo dolo. The words "it's all in your head" appear on the screen.
Watch the first segment up top, and the second below.