The Weeknd seems to be going through something of a re-branding, eschewing his late-night loveable creep aesthetic for something a bit brighter. Starting with his guest spot on Ariana Grande's "Love Me Harder", Abel seems to be taking things to a more universal level, something his voice has always being capable of.
The singer stepped out of the shadows once again on his soulful record for the "Fift Shades Of Grey" soundtrack. Now teasing the visuals for the track, Abel is suited up in full crooner mode, a big step away from his glass table beginnings. Of course, he's got some scantily-clad women behind him, keeping his edge in tact.