Kendrick Lamar recently linked up with Reebok and director Anthony Mandler to shoot a new campaign/commercial called “I Am”.
Serving as an ode to K Dot’s hometown of Compton, California, the video celebrates the limitless potential of the youth and is narrated by Kendrick himself through a powerful verse & message. With his new braided-look intact, K Dot delivers a real message for the youth, as well as confirm that he does indeed have a new sneaker endorsement with Reebok Classics.
Check it out above, and while you’re at it, peep K Dot’s recent “Pay For It” performance on SNL right here.
ICYMI: the “rumored” K Dot’s tracklist that surfaced online yesterday has been indeed confirmed FAKE.