Adidas has introduced an innovative new running shoe dubbed, AlphaBOUNCE, which offers an adaptive fit and feel for runners and versatile athletes. The combination of BOUNCE cushioning in the midsole with a seamless upper enables athletes to stay focused on their run with fewer distractions and restrictions.
“AlphaBOUNCE was created from the notion that in order for athletes to perform at their highest potential, they need to be ‘in the zone’ – defined as a state of determination, clarity, or disconnect – which allows athletes to play more freely,” said Andy Barr, Category Director for adidas Global Running. “adidas aims to remove distractions and help athletes achieve that state more quickly with the seamless experience of AlphaBOUNCE.”
AlphaBOUNCE was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most, coupled with minimal materials and stitching to offer fewer distractions while running.
AlphaBOUNCE features a first of its kind FORGEDMESH upper, which is comprised of one layer of material with no seams, allowing the foot to move in its truest form. The FORGEDMESH is molded in a ribbed pattern in specific areas to allow for more support or expansion.
The BOUNCE midsole is comprised of EVA foam that has been engineered to feel soft and comfortable at step in and provides a responsive, elastic experience when running.
The AlphaBOUNCE is available now in Core Black/Iron and Metallic/Clear Grey in both men's and women's sizes for $100 on Adidas.com. The additional colorways shown in the gallery are scheduled to launch on June 20th.