Isaiah Toothtaker released the conceptual mixtape, ИOTHING last year, the backwards letter being no accident, as the project sampled industrial heavy-hitters Nine Inch Nails on each of its (you guessed it) nine tracks.
Former Wavves drummer Jacob Safari supplied the beats, while Isaiah applies his southern drawl to the tweaked Reznor instrumentals.
Today, Toothtaker delivers the simple but effective visuals for highlight, "La Mer", which finds the rapper rocking a comically large chain, which may or may not have bruised his collar bone.
If you've yet to check out the mixtape. You can do that right here.
Look out for big things from Isaiah in the near future.