Colt 45s remain ever-present within the rap community, whether it's featured in their music videos or being drunk while they party back stage. This isn't the first time the company has enlisted rappers to help relay their message, and it probably won't be the last. Juicy J is definitely one of the rappers you associate with the drink, so they've enlisted him for a new commercial.
For the ad, Juicy "shows the world what it means for him and his crew to 'Keep It Colt 45'". It's not about bottle service and VIP access for the turnt up rapper.
Project Pat, Nasty Mane, and Lil Awree make cameos in the clip. Check it out above.
Watch a previous Colt 45 ad featuring Snoop Dogg, YG and Lil Debbie here.