Go Pro has found a neat way of marketing their new video camera, the HD HERO3+, by accompanying The Weeknd for an entire night during his "Kiss Land" tour. The Go Pro is used to film the entire night, from the pre-show, to the show itself, to the after party, as The Weeknd sells out the arena for the first time.
We get to see footage of the stage, the fans, and much more through out the six minute mini documentary. Abel says of the show, "Greatest show of my entire life....it's over from now on. We can't go backwards from this. We can't go backwards..."