Drake was named the global ambassador for the Toronto Raptors last September, and his influence on the team's brand is already apparent.
We've already seen OVO x Raptors co-branded t-shirts, and now Drizzy has shown up as the narrator of the new commercial for the team.
"We The North" (or "#WeTheNorth") is the new campaign for the Raps, and Drizzy gives us a look at the North Side of the NBA, explaining that if the team are considered 'outsiders' they're now officially "in".
If you haven't been following, Toronto just made their way into the playoffs for the first time since 2008.
Listen to Drake's "We Made It" here.