"3:16" is the latest visual offering from CyHi The Prynce's recent Black Hystori Project, which was executive-produced by Kanye West. It finds CyHi in the role of an intoxicated street preacher delivering an impassioned sermon in a park.
The visual was directed by Dontell Antonion on behalf of Composite Media HD, and is brought to you by G.O.O.D Music / Def Jam, of course. The track itself was produced by M16.
The last video we saw from CyHi was his recent freestyle on BET's "The Backroom", which you can and should watch here. Before that was "Napolean" and "Huey". (Cop the Black Hystori Project here, if you missed it.)