Rihanna's locked down just about every avenue possible when it comes to marketing herself/her brand to her massive following. Recently, a lot of the focus has been on her venture with PUMA and all that entails-- namely, fluffy slides, creepers, and as of late, the "Quarry" trainer.
Today the PUMA shine is replaced by the announcement of a new perfume, named "Crush," it'll follow up her fragrance which debuted a year ago, the self-titled "RiRi."
A press release describes this latest scent from Rihanna as a "vibrant splash of bergamot, juicy mandarin,and vivacious pink peppercorn," while "pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression."
"Crush" is expected to be available come August. This is just the beginning of Rihanna's foray into the beauty sphere, as she's looking to launch "Fenty Beauty by Rihanna" in 2017.