Soundcloud Avoids Being Shutdown

BYAron A.154 Views
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Soundcloud will not be shutting down any time soon.

This year Soundcloud was facing a huge dilemma. Rumors were floating around that the music hub was going to be shut-down due to a lack of finances and at one point, only had 50 days left. While many people were trying to make a change to this, including Chance the Rapper, today Soundcloud announced that they will be staying alive and independent. 

This morning, Soundcloud had a meeting that was rumored to ultimately make or break the companies existence as an online platform for musicians. While many were concerned, it turns out that a shift in CEO's and new investors will keep Soundcloud's services alive and well.

In a Billboard report, merchant bank The Raine Groupe and Singapore-based Temasek have teamed up to invest roughly $170 Million into keeping the music platform alive. In addition to the financial investments the company received, there will be shifts internally as well.

Co-founder of Soundcloud, Alexander Ljung, will be stepping down from his position as the CEO of the company but will remain as a chairman of Soundcloud's board and other co-founder, Eric Wahlforss will be the chief product officer. 

Soundcloud's team will be joined by former Vimeo CEO, Kerry Trainer, as the new CEO and Michael Weissman will be the new COO of the company.

It's a great step forward. Alexander Ljung said to Billboard that with Trainer and Weissman on board, as well as the new capital and the investors, he's certain that Soundcloud will stay strong and independent as they move forward. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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