Following their Kanye West transaction a few years back, Adidas has become smart enough to link up with some of the most influential tastemakers & artists in the hip-hop world. Just earlier this year they teamed up with Snoop Dogg, Desiigner & Madeintyo for a campaign called "ORIGINAL Is Never Finished,” and now today they’re back with another commercial ad featuring some more of the hottest rappers in the world, including Young Thug, 21 Savage, & Playboi Carti.
However rappers aren’t the only celebrities highlighted in this new ad campaign. Athletes like Lebron James & James Harden are also being featured, as well as ASAP Rocky’s rumored boo Kendall Jenner.
As Adidas put it, “we recreate(d) our original film to prove that #ORIGINALis never finished. When something is pushed far enough, it becomes original again.”
Remaking Frank Sinatra’s iconic record “My Way” in the process, watch the celebrities do it “their way” in the cinematic commercial (below). And while you’re at, check out the respective projects from all three of the rappers, including Carti’s self-titled project, Thug’s Easy Breezy Beautiful Thugger Girls & 21 Savage’s recently-released ISSA album.
In other related Adidas news, Kanye West was spotted in China yesterday rocking the new green colorway Yeezy Boosts. In case you missed it, check those bad boys out right here.