Roc Nation Partners With Jaden & Willow Smith's MSFTSrep Collective

MSFTSrep is an art collective that includes Jaden and Willow Smith, among others, and its just announced a partnership with Roc Nation, according to Variety. Jaden's new singles "Batman" and "Watch Me" have been released through the new deal, and there's more music to come. Roc Nation will be working with the collective's musical branch MSFTS Music, which will release songs from Jaden, Willow, and Harry Hudson.

"The mission behind MSFTS Music is inspiring," says Roc Nation CEO Jay Brown. "Jaden, Willow and Harry are embracing their individuality and turning it into art. MSFTS Music promotes and believes in freedom of expression and Roc Nation is proud to support and promote that message."

The press release goes on to describe MSFTSrep as an “art collective and lifestyle brand that encompasses music, fashion, education and more. Each of the MSFTS artists (Jaden Smith, Willow Smith and Harry Hudson) has their own style and form of musical expression. The larger MSFTS collective is set on pushing the boundaries of the unknown and creating a world where free-flowing expression, personalgrowth and individuality are encouraged and celebrated. Roc Nation will help amplify this mission."

Listen to Jaden's new track "Watch Me," here.