According to Susquehanna analyst Sam Poser, A$AP Rocky has officially signed a deal with Under Armour, making the rapper with a keen sense of fashion the face of the company's lifestyle brand.
After less-than-stellar earnings in the first quarter, Under Armour suffered a 7 percent drop in shares, and Rocky's deal could potentially help float sales and stock prices.
While an official announcement has yet to be made, it's clear that this could signal a great move for both parties. A$AP Rocky's certainly no stranger to the fashion realm as his past collaborations with the likes of adidas and Guess have only cemented his stake in the industry.
Rocky arrives only as the latest rapper to make strides in the world of fashion as brands continue to explore new "demographics."