After being invited to participate in Men's Fashion Week in Milan as a part of Dolce & Gabbana's millennial themed fashion, Raury pulled a quick one on the founders and in his signature fashion, protested for what he felt was right.
After Dolce & Gabbana faced controversy for comments about gay parenthood as well as for dressing Melania Trump a lot of critics lashed out at the company. In response to the criticism D&G launched a campaign essentially trivializing boycott movements, creating an advertisement that featured young people protesting jokingly, with "Boycott Dolce & Gabbana" shirts on.
In response Raury shed his hoodie in the middle of the runway at the finale, bearing his chest to show: "Protest, Give Me Freedom D&G" and "I AM NOT YOUR SCAPEGOAT." He immediately left the venue afterwards.
"Me, as a young man from Stone Mountain, Georgia, the birthplace of the Klu Klux Klan, I really felt this mockery of boycotting. Who knows, if boycotts didn’t happen, if Rosa Parks and M.L.K. didn’t step up…who knows if I would even exist. Boycotting matters. Boycotting is real. Dolce’s entire campaign says it’s not real. I know that if I walk out there and support or endorse anything that sits next to Trump—or support someone who even makes dinner for Trump or whatever—then that means that I support Trump also. I don’t support Trump," he explained to GQ.