Adidas has taken action against electric car company Tesla, claiming the logo for Tesla's Model 3 sedan was too similar to Adidas' iconic three stripes logo.
According to reports, Adidas filed a "notice of opposition" with the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board, demanding that Tesla Motors Inc. does not use this logo moving forward.
“The three-stripe design common to both of Applicant’s Marks so resembles adidas’s 3-Stripes Mark, as to be likely to cause confusion, or to cause mistake, or to deceive as to the source, origin or sponsorship of Applicant’s Goods,” the filing reads.
“The use and registration of the marks of Applicant’s Applications will erode the association of the 3-Stripes Mark with adidas, lessen the capacity of the 3-Stripes Mark to identify adidas as the source of goods and services to customers and potential customers.”
Tesla hasn't commented on the filing, but CEO Elon Musk has mentioned that they'll be changing their official Model 3 logo from the controversial striped marking to the numeral "3."
The new logo will look like this:
